“Cycling Motorists” – a new survey

A study by the UK-based Institute of Advanced Motorists indicates that 45% of motorists cycle occasionally or regularly, and suggests that there is great potential for more motorists to begin cycling or to cycle more than they already do. A spokesperson for the IAM said: “Millions of motorists are already taking to the roads on two wheels. The IAM study identifies the huge potential for getting them to cycle more, and for getting motorists who know how to ride to take up cycling again.”

A summary of the findings is online here, and the study “Cycling Motorists” is available here (PDF, 2.35 MB; to download: right-click, “Save Link As…” or “Save Target As…”).